On Protest Trolls and Finding Out
Have you tried not being a jerk?
It’s unclear exactly how this altercation started. The girl says my friend started hitting on her. My friend insists he was just asking her a question. It wouldn’t be the first misunderstanding to happen here at Victoria’s (Secrets? Sharky’s? I can’t remember names or faces but my knowledge of Fayetteville strip clubs remains encyclopedic). It’s about 1:30 AM, we are all very drunk, today was payday, and we’re having a great time wasting money on bullshit because when you’re in the Army you mostly have food and shelter covered and also your life sucks so why not put girls through college and drink a beer or ten?
Anyway, this girl my friend was talking to isn’t a dancer, just another wayward weirdo at the rack watching the show. She’s in my friend’s face now, really letting him have it, which is unfortunate, because he’s not really the apologizing type. So he’s being a bit of a dick, she’s getting extremely aggro, her group of guys starts assembling, we start assembling, and she says something like, “don’t mess with me. My boyfriend’s in Seventh Group.”
A word about Fayetteville: Fort Bragg, which sits just outside town, is the largest military base in the United States. Not only does it house the 82nd Airborne Division, which was our unit, it also houses a variety of Special Forces units. Seventh group is one of them.
So here we are, drunk, surrounded by SF guys, who are also drunk; this evening has certainly taken a turn, but this friend is not known for backing down from any fight and so, without missing a beat, he says “Seventh group? FUCK Seventh group!”
And then, for reasons I will both always and never understand, my friend hops up on one of the tables, throws both his middle fingers up to form a 7, and begins to shout it over and over again. “FUCK Seventh Group! FUCK Seventh Group!”
After about a minute of this it became clear that this was only going to end one way and so one of the SF guys lunged. But he’s as wasted as we are, so he sort of crashes into the table, my friend falls off and lands more or less on his feet, and here come the bouncers. It’s definitely time to go so I start steering him towards the door and he says something like “I’m not afraid!” and I say some drunken equivalent of “nevertheless, we are leaving” and so we are escorted out, rapidly, by the bouncers, never again to return, until next week, because no one really gets kicked out of a Fayetteville strip club, not really.
This was, and remains, one of my favorite memories of the Army. Every couple years I’ll text this guy “Fuck Seventh Group” and he’ll text it back and it’s still funny almost fifteen years later. It probably wouldn’t have been as funny if he’d gotten punched in the face, but it still would have been pretty funny, because when you make a 7 out of middle fingers and tell SF guys to go fuck themselves, a punch is about what you’d expect. No one would have felt particularly sorry for him, I don’t even think he would have felt particularly sorry for him. Our chain of command would have been actively furious at him.
Fuck around, find out.
Anyway, some guy who calls himself Billboard Chris got tackled to the ground by a woman at a protest because he was standing in the middle of a Trans Day of Visibility rally and giving interviews wearing a billboard that said…well. This.
I really enjoyed this long post-J6 lull in protest violence videos. It was so nice not to endure this dreadful discourse popping up every few days. I’ve thought about this issue more than anyone should—my undergrad thesis is a 200-page history and participant-observation study of propaganda creation at right-wing protests. A lot of academic theses gather dust. I wish mine would.
Anyway, I am incredibly qualified to write about the question once again burbling to the surface like Keystone oil in a Kansas creek: is it OK to punch a protest troll in the face?
Morally? Absolutely.
Pragmatically? Just because you can doesn’t mean you should.
Let’s go through it.
Fuck Around, Find Out
Few people would have called that Seventh Group soldier a monster for laying my friend out back in 2009—even me, who fully believes he was not hitting on that girl and that the whole thing was a giant misunderstanding. Even fewer people on the conservative side of the aisle would wax poetic about middle-finger-related free speech at bars. But what’s the difference? After all, my buddy didn’t do anything illegal. He didn’t assault anyone. All he did was say some words, maybe make a gesture. That’s free speech, isn’t it?
Of course it is. But free speech, like freedom, isn’t free.
Long before the bill of rights, before kings and warlords and chieftains, before Hammurabi chiseled his Code into a clay tablet—and long after our current troubles are over, once the Butlerian Jihad frees us from our technological shackles and mentats duel with crysknives—there was and will be one basic rule of human interaction: if you provoke someone far enough, you will get punched.
Feel free to argue with me in the comments that it shouldn’t be that way. There’s no “should” about it; it just is. It has to be. Society doesn’t work without it. Nothing would ever get done if there were no repercussions whatsoever for being an asshole. Would you really want to live in a world where free speech meant free-from-consequences speech? Where someone could, theoretically, follow you around for your whole life screaming “I’m not touching you! I’m not touching you!” with everyone powerless to stop him?
I have not personally punched anyone since elementary school, and it didn’t exactly go well for me when I tried. I’m not a puncher. I’m a word person, an idea guy; I prefer arguing to violence. Which, by the way, is what professional sadboy Billboard Chris insists he was doing. Let’s look at the text of that tweet again:
I’ve been at this for 2 and a half years, with the audacious idea that having intelligent conversations out in the real world would help educate millions, and spread awareness about the abuse of child transition.
This is an absolute lie. Chris isn’t trying to have an intelligent discussion with anyone. He’s trying to have a fight.
A protest is no place for rational, calm debate. A protest is what happens when debate has gone wrong somehow. When a group feels unheard. When they want to bring attention to a cause, or demand a specific change, or express outrage at a policy decision or police action, or assert their right to exist in the face of bigotry. A good protest provokes conversation, but it is at its heart a primal scream. It is cathartic.
Protests are very loud; people are often chanting. Protests are very intense; people attend because they’re too passionate for mere words. Protests build community. People who are heavily invested in an issue can find others who feel the same way. They can shout together, they can feel less alone in their terror or sadness or determination.
When you go to a protest with a provocative and rude sign, you are not inviting debate. You are consciously setting yourself up as the embodiment of whatever thing these protesters are protesting against. You are doing that knowing full well that no one is in any mood or state to argue with or debate you. You are doing this to provoke a reaction. Full stop.
(Think of it like someone showing up to your birthday party and demanding you tell them everything you’ve accomplished so far in your life and your detailed five-year plan. What’s the problem? Why are you celebrating your life when you can’t even explain why your life is worth living?)
People who ACTUALLY want debate do things like write articles, or email people, or go to discussion groups, or leave Internet comments. They initiate discussion in places where people are likely to be interested in chatting.
Billboard Chris is not, to my knowledge, writing articles—I suspect he’d have a different name if he was. He is not engaging in discourse outside of protests. He is showing up and hoping, praying he gets punched in the face.
On April 1st, 2023, he finally got his wish.
These Jerks Want You To Punch Them
Edit: After I finished writing this substack, I went to grab a screenshot for the thumbnail. Only then, going through frame by frame, did I realize this bastard grabs her first. The points I make in this section hold true broadly speaking, but this specific case was clearly self-defense, and her actions were both morally and pragmatically correct
We have arrived, at last, at pragmatism. Because while I believe that punching a guy who is deliberately courting punches is a morally fine thing to do, it’s not pragmatically fine.
On March 28, 2023, a few days before he got taken down by a woman at a protest, Billboard Chris had 105.1K followers on Twitter. Not bad. Five days later, after he got punched, Billboard Chris had 186.1K followers. Getting punched almost doubled his reach. By the time he’s done with his little media moment, his count will be a lot higher than that
The same thing happened to Andy Ngo when he got hit with a milkshake at a protest back in 2019—he went from local asshole to national asshole overnight. The same thing happened to Richard Spencer when he got punched. These finding-out moments, richly deserved as they were, did not hurt Ngo, or Spencer, or this Chris guy. These punches helped their careers. Immeasurably.
Every one of these grifting idiots pray for the moment they get punched by someone who just can’t take it anymore. They’re the political equivalent of Slippin’ Jimmy: getting hurt on purpose so they can cash in.
If you really want to stick it to these jerks, If you want to actually punish them for being pathetic, whining scam artists who can’t win a debate or get a real job: Give Them Nothing. I favor a blank stare and short, monotone replies. “You look really silly right now,” is a great response, as is “ok bud.”
Here’s an example of a field-tested method for ruining a protest troll’s day:
Troll: Why do you want to mutilate children?
You: Not what I want
Troll: Then why do you very long speech full of incendiary rhetoric and baseless statistics
You: Not how I’d frame it
Troll: OK, so explain to me how the mutilation of children is OK
You: Not interested in debating you
Troll: Why not?
You: You’re boring
Troll: You’re scared you’ll lose!
You: Sure, whatever
Troll: You can’t even defend your position!
You: Ok bud
Troll: I’m just trying to start an intelligent discussion on—
You, turning around and walking away: Sir, this is a Wendy’s
(Skip to “sir this is a Wendy’s” the minute you feel even slightly heated)
This type of exchange hurts the trolls more than any punch ever could. More than yelling or screaming or insults. They are desperate for your attention. They want to go on Tucker Carlson. They want to feel big and important and scary. Make them feel small and stupid and lame—which is exactly what they are.
As summer approaches and the immediacy of J6 fades, I expect protests to heat up. I expect grifters like Billboard Chris to come out of the woodwork. Wouldn’t it be nice if we just said …“no”? What if, this time, we didn’t feed into the propaganda machine?
And what if, when someone does take a morally-justified swing and the professional victims go home to make sad videos, we called out their grift for exactly what it is? What if we said, maybe you shouldn’t have been a dick, man. Maybe, if you don’t want a fight, you should put your middle fingers away and get off the goddamn table.
So peacocking PhDs aside, the tactic that you're describing in the end of the article has a name. It's called the Grey Rock method, and unlike CP I'll at least provide a link to an article on the concept.
https://psychcentral.com/health/grey-rock-method
The idea is that you respond to bullies, abusive people, toxic people, narcissists (assuming your physical safety isn't at risk), like a lump of grey rock. As un-stimulating and unengaging as you can. Since they're doing this to get emotional engagement out of you, and like you said in this case, the free publicity and adoration and relevancy that comes if they get cold-clocked, you deny them the benefit they're searching for.
Yes, yes, yes! I so thoroughly agree with this. One thing that comes up for me, is the people who give these grifters what they want – the ones who punch them. I want this post to reach them.
But there are so many of them. The culture is so pervasive, because it's not just the puncher but all of the people who get so upset and yell back and give the grifters that attention.
Even this post, it feels like you had to start it with "look, I agree with you, punching them is justified" in order for your "but don't fucking do it" to even have a chance of getting through. It's like people don't care about the consequences of their actions, only about whether they can justify doing what they want to do. We talk about intent versus impact in other contexts, can we bring that to this discussion, too?
I think about "we take care of us" and what that means in this context. If your buddy is getting super triggered by some transphobe who wants to get punched, then maybe taking care of your buddy means pulling them aside and calming them down. If you're at a protest, and a group is getting angry, maybe de-escalation is how we take care of us.